Apex

Branding and Motion Graphics

Branding for Apex, a network dedicated to portraying animals at the top of their food chains in a scientific light.

Logo

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The image palette created drew from different type of apex animals with a focus on textures/colors.

Branding typography used Futura as the main typeface with Caslon as the secondary. The palette was drawn from photos of the animals, with a set of warm and a set of cool colors.

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Branded stationary and business cards

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Branded merchandise

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The basic animation that all other motion graphics drew from

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Bug

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Apex Bump

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Extended Bump

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Scheduling card

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