Branding and Motion Graphics

Branding for Apex, a network dedicated to portraying animals at the top of their food chains in a scientific light.


The image palette created drew from different type of apex animals with a focus on textures/colors.

Branding typography used Futura as the main typeface with Caslon as the secondary. The palette was drawn from photos of the animals, with a set of warm and a set of cool colors.

Branded stationary and business cards

Branded merchandise

The basic animation that all other motion graphics drew from


Apex Bump

Extended Bump

Scheduling card